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New Chamber Logo - Courtesy of Creative62

New members of Loughborough Chamber of Trade & Commerce, Creative62, have designed our new logo - displayed at the top left of this page.

Creative62 spent time understanding the Chamber, its members and its objectives and offered us alternative options. The decision making process was conducted over 3 phases starting with a sub-group of members and finishing with a vote of all those present at a Members Meeting.

Speaking about the proces and the outcome, Chamber President Paul Fileman said: "Our old logo has been in use for some time but was proving difficult to use in digital media. We needed something that would work on Paper as well as on emails and the web without abandoning the traditions that make Loughborough Chamber a special organisation. Working with Creative62 was a pleasure, Mark Robinson really understands the power of creative thinking in brand identity. We are now set up for the next phase of Chamber development to make the best of the digital era".

Commenting on the project, Mark Robinson, Partner at Creative62 said: "Membership organisations can be tricky to work with, but once we had established a clear brief things fell into place. We are pleased with the result and look forward to making best use of our Chamber Membership."

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